Amazon DSP Advertising Services for Brands and Sellers
Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising solution that helps brands run display, video, audio, and Connected TV (CTV) ads across Amazon-owned properties and third-party websites. Through Amazon DSP advertising services, businesses can reach shoppers based on their browsing, shopping, and purchase behaviour instead of just keywords. Unlike Amazon Sponsored Ads, which appear only on Amazon search results, Amazon DSP uses audience-based targeting to reach potential customers both on and off Amazon. It is an ideal solution for brands looking to increase awareness, retarget existing shoppers, attract new audiences, and improve ROAS with data-driven Amazon advertising services.
Ads Spend Last 12 Months
₹184,126,372
Average
ROAS
6.12X
Sales Generated In Last 12 Months
₹1,487,748,296
Benefits of Amazon DSP Advertising Services
Benefits of Amazon DSP Advertising Services
Reach High-Intent Audiences with Advanced Targeting -
Every business wants to reach the right audience and we help them reach the target audiences by using the Amazon DSP's data. Amazon DSP targets users based on the users shopping behavior, purchase patterns, lifestyle, category interests, browsing behavior and spending level. This helps our clients ensure that their ads are shown to shoppers who are more likely to become customers. This is what makes the DSP platform so attractive to advertisers, reaching the right audience at a large scale.
Advertise on and off Amazon.
Amazon DSP not only advertises on the Amazon platform but also on its subsidiaries and third party sites. It could be an Amazon website, Amazon app, streaming platforms like Prime, Fire TV, other OTTs and on third party websites and apps. Great for building awareness, it maintains a consistent presence both on and off Amazon, ensuring that the brand is visible to the customer throughout their journey.
Support Full-Funnel Marketing
We help our clients engage the shoppers at every stage of their buying journey, from initial discovery to repeat purchases. Aligning ads at each stage of the funnel and ensuring a seamless and consistent brand experience that moves customers closer to conversion.
Amazon DSP Marketing Funnel -
Awareness
Awareness campaigns help build brand or product awareness. It could be through video ads, display ads or audio ads.
Consideration
The middle of the funnel is consideration where the customer is now aware but not ready to buy. Targeting can be done through retargeting, educational content, reviews and testimonials.
Post Purchases
The goal is to retain the customers and build brand loyalty and repeat purchases. For this, methods used can be cross selling, loyalty programs, personalised recommendations and brand storytelling.
Retarget Existing Shoppers and Reach New Audiences
We re-engage the shoppers who have previously interacted with the products or the brand. We retarget - product viewers, cart abandoners, past purchasers, similar audiences. Using this data, we re-engage the users by serving them relevant ads on mobile apps, streaming content or third party websites. This helps your brand stay visible to the user even after they leave the Amazon platform, increasing the conversion or repeat purchase. We also help with audience expansion using Amazon DSP's lookalike model. Here, we show the ads to users who look like our current audience with similar shopping patterns, interests and lifestyles and identify new customers who are more likely to convert.
Measure Performance, Optimize Campaigns, and Improve ROAS
We help our clients create presence and visibility on multiple channels. Instead of showing ads on just one platform, we help build a cohesive presence helping build recognition, trust and recall. This helps influence shoppers at different points of their buying journey and ultimately converting. At the same time, we also control the frequency of the ads to prevent ad fatigue. Our team carefully manages how much exposure the shoppers get without overwhelming them and keeps the campaigns effective.
Engage Shoppers Before They Search
Another great feature is it reaches customers before they search and helps you influence shoppers earlier in the buying journey.
Amazon sponsored ads can only appear after keyword research, but with Amazon DSP, you can reach them even before they think of searching. Let's say someone regularly buys high end skincare, and they haven't looked up your brand or don't even know about it, yet you can, through Amazon DSP, show them your skincare products while they are -
- reading an article
- on streaming videos
- browsing another site
Who Needs Amazon DSP Advertising Services?
Established Amazon Sellers and Vendors
Established brands on or off amazon who have optimised with amazon’s sponsored ads (product ads, sponsored brand and display ads) should use DSP services to scale up their revenue as well as reach new audiences.
Brands with New Launch Products
Amazon DSP is great for new product launches, as it builds brand awareness quickly and retargets shoppers who showed interest but didn't convert.
Growing Brands Looking to Scale
It is a great option for advertisers with big budgets as it can give amazing results. Amazon gives highly precise data to optimise the campaigns for targeting and delivers exceptional results.
Brands Focused on Retargeting and Customer Retention
You can try Amazon DSP if you want to either retain or retarget customers. This strategy is effective for retargeting page viewers, cart abandoners and past purchasers, helping businesses increase conversion rates and lifetime value.
Brands in Competitive Categories
If your products are in high CPS or competitive niches such as makeup, clothes etc, Amazon DSP can help you stay visible earlier in the buyer journey and create awareness and build trust over time.
Brands seeking advanced audience targeting
Brands managing multiple SKUs, categories or regions should use DSP to maintain a competitive edge and brand dominance on a global scale. You can also try DSP if you want to reach audiences based on Amazon's advanced targeting models.
ROI Hunt’s Comprehensive Amazon DSP Management Services
Our team at ROI Hunt will help you reach, engage and convert high intent audiences both on and off Amazon. We design and execute our campaigns that deliver results. Our comprehensive Amazon DSP advertising services will ensure that your ads not only reach the right audience but also maximise the return on ad spend, scales effectively and builds a strong brand presence.
Amazon DSP Account Setup and Access
We manage the complete Amazon DSP process including account creation, advertiser eligibility and access configuration that helps enable smooth campaign launches, accurate tracking and scalable growth.
Audience Targeting, Retargeting, and Media Planning
Our team uses Amazon's data to create defined audience segments based on the shopping behavior, purchase history, interests and demographics, making sure that you reach the relevant users at every funnel stage. Then we align our media plans according to your business objectives, budgets and KPIs. We ensure efficient inventory selection across all Amazon owned properties and third party sites, maximising reach, frequency and return on ad spend.
Creative Strategy and Ad Asset Management
Our experts have 6+ years of experience in handling Amazon DSP clients, they create strategies that are tailored to awareness, consideration, and conversion goals. We manage different types of ad formats such as display, video and OTT/CTV, ensuring the creative assets are optimised for performance, brand consistency and compliance with Amazon guidelines.
Cross Channel DSP Campaign Execution
We execute integrated DSP campaigns across different platforms such as Amazon, firetv, IMDb, Twitch, and other third party publishers. With this we make sure that there is consistent brand messaging, expanded reach, and stronger customer interactions throughout their journey.
Ongoing Campaign Optimisation and Scaling
Our team continuously monitors the performance to identify scaling opportunities. With the help of monitoring and testing, we keep refining the campaigns to improve efficiency, drive growth and maximise long term results.
Why Choose ROI Hunt for Amazon DSP Advertising Services
1.
Performance Focused and Growth Oriented Partnership
We focus on delivering meaningful growth and increasing lifetime value through smart data driven Amazon DSP advertising. We align our strategies with your business objectives and our experts.
2.
Transparent Reporting and Continuous Optimisation
Our account managers provide clear and actionable reporting. We continuously monitor your performance metrics such as reach, frequency, conversions and optimize campaigns accordingly.
3.
Proven Experience and DSP Expertise
Our experts have 6+ years of hands on experience with Amazon DSP campaigns across different industries, they understand what works and the best scaling strategies for your business goals.
4.
Data-Driven Audience Targeting
We use Amazon's data to build highly targeted DSP campaigns. You might be thinking, how? we analyse purchase history, browsing behavior, customer interest to reach high intent audiences. Our experts do indepth research on the audience and use that data to make informed decisions and deliver results.
5.
Full Funnel Growth Approach
Our team designs full funnel strategies for customers from awareness, consideration to conversion and loyalty.We make sure that your brand remains visible and relevant throughout the customer journey.
Proven Amazon Advertising Results
See how our Amazon advertising experts have helped brands improve campaign performance, maximize ROAS, and drive profitable sales through data-driven advertising strategies.
WHAT'S NEXT?
We are committed to providing Amazon Advertising Management Services. Connect with us today.
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