What is Amazon DSP and what does it do?
Amazon DSP, a programmatic advertising platform, helps brands in managing and buying different types of ads such as display, video, OTT/CTV, or audio ads. It automates the process of buying and selling ads, making everything easier. Through these different ads, it helps advertisers reach different audiences through the web.
These are different from Amazon sponsored ads. Amazon sponsored ads are keyword and product based and are shown only on the Amazon website, whereas this is not the case with Amazon DSP. Amazon DSP ads are audience based ads shown on Amazon, amazon subsidiaries and third party websites and are designed for full funnel growth.
Mostly suited for people who want to promote their business or services on a large scale, here you can buy and sell not only on Amazon but also on its subsidiaries and third-party websites.
Ads Spend Last 12 Months
₹184,126,372
Average
ROAS
6.12X
Sales Generated In Last 12 Months
₹1,487,748,296
What Can Amazon DSP Do?
Targets users based on their behavior
It targets users based on their behavior meaning it targets users based on what they've bought, viewed, the categories they've shopped in, how often they shop, their lifestyle and interests. Even if they aren't searching for anything as such, you can still reach them with Amazon DSP.
DSP allows you to reach customers before they search
Another great feature is it reaches customers before they search and helps you influence shoppers earlier in the buying journey.
Amazon sponsored ads can only appear after keyword research, but with Amazon DSP, you can reach them even before they think of searching. Let's say someone regularly buys high end skincare, and they haven't looked up your brand or don't even know about it, yet you can, through Amazon DSP, show them your skincare products while they are -
- reading an article
- on streaming videos
- browsing another site
You can run ads on and off Amazon.
DSP is not limited to the Amazon platform only. You can reach your customer through different mobile apps, websites and streaming platforms like Fire TV, IMDb, twitch, OTTs/CTVs, etc.
It's a great tool for Remarketing
DSP is great for all customers in their buyer journey but is extremely beneficial for remarketing.
Remarketing, which comes on the lower side of the funnel, is great for people who have already interacted with the brand but didn't buy anything. They might have -
- viewed your product page
- added to cart but didn't buy
- have purchased before (retargeting for repeat sales)
Reach potential customers at a large scale
DSP can help you find new customers who are likely to convert on a large scale like -
1. In - market shoppers
2. Category buyers
3. Lookalike audiences
1. In Market shopper - shoppers who are actively considering a purchase in a specific category. Amazon determines this based on
- time spent on browsing similar products
- recent searches
- product detail page views
2. Category buyers - category buyers are customers who regularly purchase within a specific category. Amazon identifies them using -
- purchase history and frequency
- long term category management
3. lookalike audiences - you target shoppers who behave like your buyers. Amazon determines this by -
- buying frequency and spending level
- lifestyle patterns
- category preferences and browsing behavior
How Amazon DSP Advertising Can Help You
Reach the Right Audiences -
Every business wants to reach the right audience and we help them reach the target audiences by using the Amazon DSP's data. Amazon DSP targets users based on the users shopping behavior, purchase patterns, lifestyle, category interests, browsing behavior and spending level. This helps our clients ensure that their ads are shown to shoppers who are more likely to become customers. This is what makes the DSP platform so attractive to advertisers, reaching the right audience at a large scale.
Advertise on and off Amazon.
Amazon DSP not only advertises on the Amazon platform but also on its subsidiaries and third party sites. It could be an Amazon website, Amazon app, streaming platforms like Prime, Fire TV, other OTTs and on third party websites and apps. Great for building awareness, it maintains a consistent presence both on and off Amazon, ensuring that the brand is visible to the customer throughout their journey.
Helps with Full Funnel Marketing
We help our clients engage the shoppers at every stage of their buying journey, from initial discovery to repeat purchases. Aligning ads at each stage of the funnel and ensuring a seamless and consistent brand experience that moves customers closer to conversion.
Amazon DSP Marketing Funnel -
Awareness
Awareness campaigns help build brand or product awareness. It could be through video ads, display ads or audio ads.
Consideration
The middle of the funnel is consideration where the customer is now aware but not ready to buy. Targeting can be done through retargeting, educational content, reviews and testimonials.
Post Purchases
The goal is to retain the customers and build brand loyalty and repeat purchases. For this, methods used can be cross selling, loyalty programs, personalised recommendations and brand storytelling.
Retargeting and Audience Expansion
We re-engage the shoppers who have previously interacted with the products or the brand. We retarget - product viewers, cart abandoners, past purchasers, similar audiences. Using this data, we re-engage the users by serving them relevant ads on mobile apps, streaming content or third party websites. This helps your brand stay visible to the user even after they leave the Amazon platform, increasing the conversion or repeat purchase. We also help with audience expansion using Amazon DSP's lookalike model. Here, we show the ads to users who look like our current audience with similar shopping patterns, interests and lifestyles and identify new customers who are more likely to convert.
Advanced Measurements and Insights
Amazon DSP provides detailed insights on impressions, reach, conversions, and frequency. We help our clients with detailed reporting and actionable plans across all stages of the funnel. We use it for continuous optimisation, and smarter decision making based on the data, like what kind of ads we can use and the platforms that will give the maximum ROI.
Create a Cross Channel Presence with Frequency Control
We help our clients create presence and visibility on multiple channels. Instead of showing ads on just one platform, we help build a cohesive presence helping build recognition, trust and recall. This helps influence shoppers at different points of their buying journey and ultimately converting. At the same time, we also control the frequency of the ads to prevent ad fatigue. Our team carefully manages how much exposure the shoppers get without overwhelming them and keeps the campaigns effective.
Who Should Use Amazon DSP Advertising Services?
Established Amazon Sellers and Vendors
Established brands on or off amazon who have optimised with amazon’s sponsored ads (product ads, sponsored brand and display ads) should use DSP services to scale up their revenue as well as reach new audiences.
Brands with New Launch Products
Amazon DSP is great for new product launches, as it builds brand awareness quickly and retargets shoppers who showed interest but didn't convert.
Businesses with Big Advertising Budgets
It is a great option for advertisers with big budgets as it can give amazing results. Amazon gives highly precise data to optimise the campaigns for targeting and delivers exceptional results.
Brands Focused on Retargeting and Customer Retention
You can try Amazon DSP if you want to either retain or retarget customers. This strategy is effective for retargeting page viewers, cart abandoners and past purchasers, helping businesses increase conversion rates and lifetime value.
Brands in Competitive Categories
If your products are in high CPS or competitive niches such as makeup, clothes etc, Amazon DSP can help you stay visible earlier in the buyer journey and create awareness and build trust over time.
Brands seeking advanced audience targeting
Brands managing multiple SKUs, categories or regions should use DSP to maintain a competitive edge and brand dominance on a global scale. You can also try DSP if you want to reach audiences based on Amazon's advanced targeting models.
ROI Hunt’s Comprehensive Amazon DSP Management Services
Our team at ROI Hunt will help you reach, engage and convert high intent audiences both on and off Amazon. We design and execute our campaigns that deliver results. Our comprehensive Amazon DSP advertising services will ensure that your ads not only reach the right audience but also maximise the return on ad spend, scales effectively and builds a strong brand presence.
Amazon DSP Account Setup and Access
We manage the complete Amazon DSP process including account creation, advertiser eligibility and access configuration that helps enable smooth campaign launches, accurate tracking and scalable growth.
Audience Targeting and Programmatic Media Planning
Our team uses Amazon's data to create defined audience segments based on the shopping behavior, purchase history, interests and demographics, making sure that you reach the relevant users at every funnel stage. Then we align our media plans according to your business objectives, budgets and KPIs. We ensure efficient inventory selection across all Amazon owned properties and third party sites, maximising reach, frequency and return on ad spend.
Creative Strategy and Ad Asset Management
Our experts have 6+ years of experience in handling Amazon DSP clients, they create strategies that are tailored to awareness, consideration, and conversion goals. We manage different types of ad formats such as display, video and OTT/CTV, ensuring the creative assets are optimised for performance, brand consistency and compliance with Amazon guidelines.
Cross Channel DSP Campaign Execution
We execute integrated DSP campaigns across different platforms such as Amazon, firetv, IMDb, Twitch, and other third party publishers. With this we make sure that there is consistent brand messaging, expanded reach, and stronger customer interactions throughout their journey.
Retargeting and Lookalike Audience models
We also re-engage shoppers who have viewed the products earlier, visited your pages, or have purchased before to increase the conversion rates and customer lifetime value. Additionally, to scale campaigns beyond the current audience, we use lookalike audience segment to expand the reach.
Ongoing Campaign Optimisation and Scaling
Our team continuously monitors the performance to identify scaling opportunities. With the help of monitoring and testing, we keep refining the campaigns to improve efficiency, drive growth and maximise long term results.
Why Choose ROI Hunt’s Amazon DSP Services
1.
Performance Focused and Growth Oriented Partnership
We focus on delivering meaningful growth and increasing lifetime value through smart data driven Amazon DSP advertising. We align our strategies with your business objectives and our experts.
2.
Transparent Reporting and Continuous Optimisation
Our account managers provide clear and actionable reporting. We continuously monitor your performance metrics such as reach, frequency, conversions and optimize campaigns accordingly.
3.
Proven Experience and DSP Expertise
Our experts have 6+ years of hands on experience with Amazon DSP campaigns across different industries, they understand what works and the best scaling strategies for your business goals.
4.
Data Driven Strategies
We use Amazon's data to build highly targeted DSP campaigns. You might be thinking, how? we analyse purchase history, browsing behavior, customer interest to reach high intent audiences. Our experts do indepth research on the audience and use that data to make informed decisions and deliver results.
5.
Full Funnel Growth Approach
Our team designs full funnel strategies for customers from awareness, consideration to conversion and loyalty.We make sure that your brand remains visible and relevant throughout the customer journey.
6.
Advanced Audience Targeting and Scalable Reach
We specialize in advanced targeting either be it retargeting, in market shoppers, category buyers or lookalike audiences. These strategies allow us to scale your business efficiently.
WHAT'S NEXT?
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