Meta Ads Case Study: 1.12Lakh Ad Spend to 6.8Lakh Revenue (6.07x ROAS)

₹1.12L spent.
₹6.81L revenue generated.

202 purchases at ₹556 CPA.

Looks strong.
But not fully optimized.

Because this Meta Ads account didn’t have a performance problem.
It had a decision-making problem.

One campaign delivered 8.87x ROAS.
Another dropped to 0.96x ROAS.

Same account.
Same setup.

So what made the difference?

This Meta Ads case study by ROI Hunt, a results-driven performance marketing company in India and Facebook Ads expert in India, shows how growth came from removing inefficiency — not adding complexity.

The Objective

– Drive profitable website purchases using Meta Ads (Facebook & Instagram Ads)
– Maintain consistent ROAS across campaigns
– Scale high-performing campaigns
– Reduce budget wastage
– Improve overall account efficiency

The Challenge

– Mixed performance across Meta Ads campaigns
– Budget spread across winners and underperformers
– Some campaigns generating strong returns, others draining spend
– Average ROAS masking inefficiencies
– No aggressive action on low performers

Performance breakdown:

– 8.87x ROAS (top performer)
– 7.23x ROAS (strong performer)
– 2.26x ROAS (average)
– 0.96x ROAS (loss-making)

That’s not a creative issue.
That’s a Meta Ads allocation problem.

The Strategy: Remove Before You Scale

1. Performance Marketing Approach to Meta Ads

As a Facebook Ads expert in India, we focused on:

– Revenue per ₹1 spent
– Campaign-level ROAS
– Profit contribution

👉 Not vanity metrics

2. Cutting Losers Fast

– Campaigns below 2x ROAS were paused quickly
– No “wait and watch” approach
– Clear CPA thresholds applied

👉 Budget leakage stopped early

3. Scaling Winning Campaigns

High-performing campaigns (7x–8x ROAS) were:

– Given higher budget allocation
– Scaled gradually
– Maintained for stability

👉 Winners drove growth

4. No Over-Optimization

We didn’t:

– Change creatives unnecessarily
– Disrupt performing campaigns
– Add complexity to the account

👉 Stability maintained performance

5. Smart Budget Reallocation

– Spend shifted from low → high ROAS campaigns
– Daily monitoring of CPA & ROAS
– Data-driven decisions across Meta Ads

👉 Same budget. Better output.

Results (Last 30 Days)

Performance Snapshot

– Total Ad Spend: ₹1,12,347
– Tracked Revenue: ₹6,81,483
– Website Purchases: 202
– Average ROAS: 6.07x
– Top Campaign ROAS: 8.87x
– Lowest Campaign ROAS: 0.96x
– Average CPA: ₹556

What This Means

– Strong campaigns were driving most revenue
– Weak campaigns were diluting overall ROAS
– Growth came from removing inefficiency
– No additional creatives or funnel changes needed

👉 Meta Ads performance improved through better decisions, not more actions

Why This Worked

Fast Decision-Making
Low performers were cut early

Scaling Winners
High ROAS campaigns pushed aggressively

Budget Discipline
Money followed performance

Stability Over Noise
No unnecessary changes

Expert Execution
Driven by experienced Facebook Ads experts in India

Key Insight

👉 Growth isn’t about adding more.

👉 It’s about removing what’s not working — fast.

Most brands:
– Add more creatives
– Increase budget

Winners:
– Cut losers
– Scale winners

Conclusion

Most Meta Ads accounts don’t need more ads.

They need better decisions.

👉 8.87 ROAS → scale
👉 7.23 ROAS → push
👉 2.26 ROAS → monitor
👉 0.96 ROAS → cut fast

As a performance marketing company, ROI Hunt focuses on:

👉 Eliminating inefficiency
👉 Backing top performers
👉 Scaling profitably

Because Meta Ads growth isn’t about doing more.

It’s about doing what actually works.