
Top E-Commerce Marketing Strategies to Boost Sales
E-commerce marketing begins with your website and ends with your customers. Site building, optimization for the site, retaining customer attention, and more. E-commerce needs a lot of work to make it a profitable business.
Other than focusing on your site, there are a few e-commerce marketing strategies that you need to make sure to implement for your business.
Similar to a physical store, letting people discover your product through several channels of advertising and exposure is the most important part. So, here are a few e-commerce marketing strategies for you.
How to Build a Proper E-commerce Website
Whether you use Shopify, WordPress, or any other e-commerce or website builder, they only have a few strategies that need to be focused on more. But, for setting up a website of e-commerce, the focus must always be on the user who is visiting your website, and how to turn them into a potential customer by providing the best user experience ever.
- Create a visually appealing theme for the website
- Make sure the site structure follows the normal industry standard
- Optimize it for mobile devices as most of your sales will be sourced from there
- Build a website that will also scale with your business
- Make everything memorable
- These few tips will help you build the ultimate website for e-commerce. But, for who?
E-commerce Marketing Strategies For Your Website
You have finished building your website, but now you need the customers to visit and buy products. So, to let your customers see you among the ocean of e-commerce businesses, here are a few e-commerce marketing strategies for your website to help you rank higher and get more sales.
1. The power of content marketing
Content marketing is carefully crafted content that takes a lot of time as every e-commerce site needs its unique style and tone. Creating content that is valuable, informative, and something that is actively looked at by the users as a leading content competitor is a must for every e-commerce site.
A shoe company can write a blog about why their shoes are better than their competition in properly formatted comparison graphics or a blog. This helps convince the customer to purchase your products.
Before all of that, the company has to conduct research into what its audience wants to see, read, and listen to. This needs a lot of expertise and large manpower as it is not a one-time thing to post around 20 articles and then leave it forever. Constantly updating your content will make sure that your website always ranks better on Google.
Remember, Search engine results amount to around 50% of an average e-commerce website’s sales.
For a free meeting, contact us so we can discuss the content that will furnish your website with the best web content on the web.
2. Social Media Marketing
Nowadays and up until the near future, social media will always be a golden goose for e-commerce sites as innovative, creative, and proper planning of social media marketing will always end up with sales going through the roof.
With so many social media platforms in play, certain e-commerce strategies are a one-for-all as most of them are built on the same foundations that we humans have been operating on.
While some customers like it big and flashy, some might prefer the minimalistic trend that is ongoing with many companies presently.
The most well-known recent trend would be the iconic Jaguar’s logo being changed into a simplistic Jaguar outline which mimics their future line of car design. This faced some outrage among old fans and newer ones who thought that a change was needed.
Basically, everyone has their preferences, and for your e-commerce website, what you prefer might not be what your customers prefer. So, you have to cater to them too while being in sync with your brand image.
Host giveaways, and product promotions, collaborate with the audience to create a relationship between the products and customers. This will help the customers associate a certain product needed in their lives with your brand name. Through this strategy, customers themselves will start recommending your product.
Word of mouth is still the best way of advertising even with all the vast mediums that are present today.
Maintaining your image and tone throughout your company will always retain the same amount of loyalty from the customers. This gives them assurance about things that will always remain constant in their chaotic lives.
3. Email Marketing
E-mail marketing still stands strong as a powerful e-commerce marketing strategy to this day. With an average conversion rate but a very high return on investment (ROI), email marketing is one of the best ways to communicate with the customer about your company and any current events that are being held by your company. So, for a start, how do we obtain emails from customers or visitors?
By asking them to sign up for a newsletter, a simple request for emails, or downloading some sort of tool or anything related to your product. Once a batch of emails is ready, it is time to provide customers with a call to action on your emails.
Use automated email technology such as Loops, MailChimp, and MailerLite to send them emails on a timely basis. But, what do we include in the emails?
- Welcome offers
- Promotions and deals that are limited
- Birthday reminders so that customers feel that the emails are personal
- Abandoned cart reminders
- Notices for upcoming sales
- Exclusive deals and discounts according to their purchase history
- Newsletters
These are just a few that you could send regularly using automation. Using automation helps save time and money. Plus it is proven that automation helps conversion rates as customers are often exposed to regular emails that do not feel spammy.
Segmenting your emails often helps you make the emails feel more personal for customers. Use their names, and the products they have purchased recently and upsell them similar products.
A certain customer’s shopping habits might be such that they will purchase new clothes every 2-3 months. During this period, make sure to send emails for fashion that they will likely purchase with a small discount as an added incentive for better conversion.
4. Make Your Site Mobile-Friendly
69% of the population have a mobile phone. 3 hours and 50 minutes, that is the average time of the average person that uses a phone.
Most of your customers will always buy on their phones. So, make sure that your website is mobile-friendly, loads fast, products are always displayed properly, and that the cart button is always accessible and attention-grabbing.
5. Let Your E-commerce Be Ready For Scalability
A sudden overnight success might be the best news for your e-commerce, but if your business is not ready to scale, everything will fall quickly into chaos. Make sure that your business is always ready to cater the same service and products for a wider customer base.
6. Text Marketing and Live Chatting
Text marketing lets you provide your product and services through a simple text message. With minimal effort, you provide the customer with what your company provides, and they can simply click on a link and purchase your product.
Events and promotions also can be texted to let existing customers know about the sale.
Providing a live chatbot can help users on your website quickly resolve any questions or problems that are common.
Around 70% of users are satisfied with live chat services.
Text marketing lets you provide your product and services through a simple text message. With minimal effort, you provide the customer with what your company provides, and they can simply click on a link and purchase your product.
Events and promotions also can be texted to let existing customers know about the sale.
Providing a live chatbot can help users on your website quickly resolve any questions or problems that are common.
For example:
- Delivery Queries
- Returning a Product
- Return Policies
- Payment Options
These are just a few that could be helped with live bots in a few seconds.
7. Creative Visuals Create Capable Profits
Investing a considerable amount to showcase your product in the best lighting and photo quality is a long-term investment for profit.
Taking high-quality images of your products, in the hands of a person using the product and showcasing unique features helps the customer visualize and imagine the experience.
High-quality images also assure a customer about the quality of a product.
“Efforts seen are Profits gained for a business”
Always make sure to provide the customer with a good experience in all sectors to ensure maximum conversion.
8. Create Limited Period Deals and Discounts
The fear of missing out is such a big factor for a business. Using this phenomenon, companies can attract a customer solely due to this FOMO effect to buy their products.
A limit on time urges the customer to make a hasty decision and purchase the product quickly even if they do not actively require it in their lives.
It is simply the fact that they purchased it at a discounted price.
Recruit a Top E-commerce Marketing Company
Marketing a product or company takes a lot of time and investment. For a part of your investment and a huge chunk of time, A top e-commerce marketing company will do all the work for you while you can focus on improving the brand and its products.
With 5+ years of expertise and a vast portfolio, we are well-known for personalized marketing campaigns that will boost sales and ROI up to 200% percent!
No matter how niche your product is, our expert team will always be ready to provide the best assistance even after we have finished working on your campaigns!
Contact us for a free meeting and find out how we work to push sales and advice that will change your entire perspective on e-commerce marketing!