How ROI Hunt Scaled an eCommerce Brand to 14,43,353 Revenue with Just 1,34,697 Ad Spend Using a Creative-Led Meta Ads Strategy

In today’s competitive eCommerce landscape, running Meta (Facebook + Instagram) ads is no longer about simply launching campaigns and hoping for results. It requires a scientific understanding of creative performance, user psychology, funnel structure, and data-driven optimization.

At ROI Hunt, we specialize in building scalable growth systems for D2C and eCommerce brands through performance marketing. As a leading Facebook Marketing Agency and eCommerce Marketing Company in India, our focus is simple—help brands achieve predictable, profitable, and repeatable growth.

This case study highlights how one of our eCommerce clients achieved ₹14,43,353 in revenue from just ₹1,34,697 in ad spend, generating a powerful 10.72 ROAS within 30 days using our Creative-Led Scaling Framework.

The Challenge

Before partnering with ROI Hunt, the client faced multiple challenges that are extremely common among growing D2C brands. While they had a good product and a strong market need, their marketing performance was inconsistent and unpredictable.

Below were the key barriers:

1. Underperforming and Repetitive Creatives

The brand relied heavily on a small set of creatives that “looked good” but didn’t convert. Their visuals had low thumb-stop rates, low CTR, and weak engagement signals—making it impossible to scale.

Without variety and structured testing, identifying winning ads was nearly impossible.

2. No Creative Testing Framework

There was no system to test:

– Different hooks
– Varied messaging angles
– New visual formats
– UGC-style ads
– High-intent callouts
– Platform-native styles

Without creative diversity, Meta’s algorithm had limited room to discover what resonates with customers.

3. Failed Attempts at Scaling

Whenever the internal team increased budgets, performance dropped drastically. CAC went up, ROAS went down, and campaigns became unstable. Most eCommerce brands scale “too early” without understanding why an ad is working.

This client faced the same issue.

4. Weak Funnel Structure

The marketing funnel was disjointed:

– Cold audience messages weren’t compelling
– Warm audience retargeting was inconsistent
– Bottom-funnel creatives lacked urgency and relevancy

Because of this, customers dropped off at different stages and revenue potential remained untapped.

5. No Clear Optimization Rhythm

There was no weekly improvement cycle. No creative refresh cycles. No performance insights tracked consistently.

They needed a performance-first agency with a structured growth system—not random execution.

Our Approach

To transform the client’s Meta Ads performance, ROI Hunt deployed its Creative-Led Scaling Framework—a proprietary methodology designed specifically for eCommerce performance marketing.

This framework blends structured creative testing, funnel optimization, and consistent scaling based on real data.

1. Creative R&D (Research & Development)

At ROI Hunt, we don’t believe in making “beautiful ads.” We believe in making high-performing ads.

We treated creatives like a product—testing, analyzing, and evolving them continuously.

Our creative R&D team studied:

– Competitor patterns
– Trending hooks in the niche
– High-performing industry angles
– Social proof variations
– Different visual approaches (UGC, motion graphics, product demo, testimonial, comparison, lifestyle etc.)

Using these insights, we produced multiple creative variations, each built with a unique angle. This volume-based creative development process allowed us to feed Meta’s algorithm with enough diversity to identify potential winners.

2. Aggressive Creative Testing

We launched a structured creative testing cycle that evaluated ads on:

– Thumb-stop rate (first 3 seconds impact)
– Click-through rate
– Add-to-cart rate
– Cost per result
– ROAS
– User interaction metrics

The goal was simple: 👉 Find 1–2 winning creatives that can scale profitably. After multiple testing phases, two creatives emerged as clear winners, contributing 70% of the total revenue. These creatives delivered exceptional performance across cold, warm, and retargeting audiences.

3. Full-Funnel Campaign Strategy

Our funnel strategy was built to guide the customer seamlessly from discovery → interest → purchase.

Top-of-Funnel (Cold Audience)

– Hook-driven creatives
– Platform-native formats
– Curiosity + value messaging
– Lifestyle + benefit-driven visuals

The goal: attract high-intent traffic at low cost.

Middle-of-Funnel (Warm Audience)

– Social proof
– Product benefits
– Brand credibility
– UGC content

The goal: convert browsers into buyers.

Bottom-of-Funnel (Retargeting)

– Urgency angles
– Offer reminders
– Testimonial-based reassurance

The goal: push buyers toward final purchase. This full-funnel approach ensured that the brand captured every stage of the customer journey effectively.

4. Landing Page Optimization

To support ad performance, we enhanced essential CRO elements on the website:

– Clear value proposition
– Quality product visuals
– Trust-building elements (reviews, ratings, badges)
– Improved mobile layout
– Reduced friction in checkout process

Even a minor improvement here significantly increased overall purchase rate.

5. Weekly Optimization & Scaling

Our team followed a consistent optimization rhythm:

– Pausing fatigue creatives
– Testing new variations weekly
– Adjusting budget distribution
– Reinvesting into winning ads
– Refining audience structures
– Refreshing retargeting content

This ensured the campaign never stagnated.

The Results

📈 Performance Overview

Metric	Result
Total Ad Spend	₹1,34,697
Total Revenue	₹14,43,353
Average ROAS	10.72
Top 2 Creatives Contribution	70% of total revenue
Funnel Coverage	TOF + MOF + BOF

These results validated the power of creative-led Meta advertising for eCommerce brands. Our full-funnel approach combined with structured creative testing created a predictable, scalable, and profitable growth engine.

Why This Strategy Worked

1. Creative-Led Scaling

The success came from testing multiple creatives—not relying on one angle.

2. Data-Driven Decision Making

Every decision was backed by real performance metrics, not assumptions.

3. Full-Funnel Execution

Each stage of the customer journey was strategically optimized.

4. High-Quality Landing Page Experience

Ads brought them in. Website closed the sale.

5. Continuous Iteration

Weekly testing cycles kept the campaign fresh and scalable.

Conclusion

This case study demonstrates the power of a structured Meta Ads strategy built on creative testing, data intelligence, and funnel-driven scalability.

With just ₹1.34 Lakhs in ad spend, ROI Hunt helped this eCommerce brand generate:
👉 ₹14.43 Lakhs in revenue 👉 10.72 ROAS 👉 Profitable scaling using only 2 winning creatives

As a top Facebook Marketing Agency and eCommerce Marketing Company in India, ROI Hunt specializes in turning ads into a predictable revenue channel for eCommerce businesses.

If your brand is ready to scale with Meta Ads using a proven, data-driven growth system— ROI Hunt is ready to help.