In contemporary times when we have a plethora of options to choose from, why the businesses online are surpassing the traditional brick-mortar stores? Is there a reason behind it or is it simply a behavioural shift? Well, let us make things clear at this very instance and not beat around the bush. It’s the clarity in the product description and other details which makes a customer think twice before going to a brick mortar store. The more transparency customers will find on your website, greater are the chances that he will not only buy the product but also refer it to others. The whole strategy of online business is pivoted around the ease which it has provided while shopping, which the brick mortar store failed in providing.
How does a simple change on your website can bring a substantial change in your business?
Well, there is a strategy behind it, and we are not claiming that we are the sole marketers to know this thing. But as the age-old saying goes, “everyone saw the apple falling but it was Newton who thought of gravity”. And yes we are the newtons here, we will strategise your business by making those necessary changes and the resultant will take your business to the heights it deserves. Since the inception of the concept of marketing, one thing which has remained intact is the seller’s ability to convince the customer. And in the field of digital marketing, the whole game is hinged around transparency and that transparency translates visitors to customers.
What are the changes we are talking about?
Now is the time to fill you in with substantial details and the strategies which are going to turn around things for you. Big talks apart, let’s give you something substantial. Recently one of our client’s sale saw a steep decline in sales, the sales were at an all-time low and the visitors weren’t getting converted to customers. This was the time when we stepped in and used CRO (Conversion rate optimisation) and you will be surprised to know that the sale figures skyrocketed and it soared by more than 40%.
So just think of it from another perspective, it’s not like that as if we are the sole marketers who know about the CRO (Conversion rate optimisation) but it’s the understanding of markets led our thought process to go for CRO (Conversion rate optimisation). Any student can learn the formulas but does that mean he will be able to solve the problem too? Nope. The applicability of the tools makes you a winner or loser.
There is another aspect to it too, which is the e-commerce conversion rate. So what does that mean, technically An e-commerce conversion rate is the percentage of website visitors who purchased something from your online store (in a set period). And in layman terms the customers who were convinced by your products and make the purchase by considering several factors which we will be talking about in the next section.
The intricacies of real-time determinant
There are multiple determinants to the market dynamics and we will focus on each of them and how do we deal with these determinants-
- Adding proper and engaging description- Well, the thing we asserted so much was transparency and it is the first step in the direction. A properly described product doesn’t leave a customer in doldrums and a first step to making the visitor stay on your website.
- Giving shipping and delivery details- These are minor factors but any lack of clarity at this stage can completely sway the customers intent to buy from your website. So we keep these details with utmost clarity and help the customer complete his purchase with no unnecessary hurdles.
- Care Details: This is the icing on the cake, these are the nitty-gritty which takes your business forward or backwards. Just small information and you won the customer’s trust.
- Customer support details- Do you think the ease of buying is the sole criteria which make the online businesses more successful than offline ones? No, the ease with which your customer can register his grievance is the key factor. This helps you to earn customers loyalty. This is the very reason we keep the customer details at every possible section of the website so that your customers are always ensured of the product they are buying or any query whatsoever.
- A proper size guide is something which scotches the fear out of the customer’s mind and then you are all set to convert the visitors to customers.
Neil Armstrong said this when he became the first man to step on the moon, “That’s one small step for man, one giant leap for mankind.” And now it’s your turn to step up your strategies to allow your business to take that giant leap.