Case Study: How ROI Hunt Turned ₹2L Ad Spend into ₹16.3L Revenue with Meta Ads

Making money from ads is no anymore about who has largest budget. It’s about knowing their target audience and creates the most effective creatives. We at ROI Hunt, a leading eCommerce marketing company, focus on strategies that are performance-driven and maximize every dollar spent.

This case study shows how we helped a company expand profitably, generating more than Rs16.3 lakh in revenue with just Rs2 lakh in advertising spending, and achieving a staggering 7.88x ROAS within just 30 days.

The Problem

The client was spending money on advertisements but had trouble settling for inconsistency. Certain campaigns were successful but others depleted budgets and did not produce results. The most significant issues were the lack of clarity about the best creatives to use– Broad targeting that was unable to reach out to high-value customers Ads with over-designed creatives that were attractive but didn’t work.

The client required a planned method to ensure that their advertising investment would generate consistent returns.

The Solution

Instead of doubling the budget in a blind fashion we decided to play the game of creativity smartly. We at ROI Hunt concentrated on three key pillars that we believe are the key to the performance of your ads over time:

Smart Targeting – Created custom audiences that resemble those of buyers with high value to boost the conversion rate.

High-Converting Creatives: Designed to be customer-oriented UGC films and videos that focused on advantages instead of highlights.

Aggressive Optimization- Any subpar ad was eliminated in less than 48 hours which ensured no money was wasted.

The Strategy

Our strategy incorporated data, innovation as well as speed to execute. Here’s how we accomplished it step-by-step:

1. – The Audience Research: team studied previous buyers and identified profitable buyer segments.
2. – Creative Development: In lieu of polished corporate-style designs, we designed real UGC films that felt authentic.
3. – Test a variety of ad sets: We tested a variety of sets of ads using the same product and budget to find the most effective.
4. – Weekly Optimization: Each week, we analyzed ROAS as well as cut out ads that are losing money and identified winners to scale.
5. – Copywriting was focused on messaging that is based on benefits that reflects the emotions and desires of customers.

The Results

The result was a win-win to both our client as well as ROI Hunt. In just 30 days, we were able to:

• Total Ad Spend: Rs2,06,995
• Revenue Generated: Rs16,30,913
• Average ROAS: 7.88x

Key Learnings

1. – Creatives can beat budgets. don’t require expensive or fancy creatives, you just need the right ones.
2. – Testing is not negotiable. Without testing, it is impossible to determine which ad campaign will be able to reach 8.9x and which one will cost the most money.
3. – Cut fast, scale quickly The elimination of underperformers helped us save money and also allowed us to make scale winners.
4. – Benefits are more sought-after than features. People buy by value and not on the specifications of the product.
5. – Data-driven decisions are the best Every decision was made based upon data about performance and not on speculation.

Conclusion

This case study demonstrates that the success of Meta Ads is all about accuracy and innovation and not just the whims of a person. With the correct target, real creatives, and constant optimization, even the smallest budgets for advertising can generate huge profit.

At ROI Hunt, a leading Performance Marketing company, we specialize in transforming ad spending into successful campaigns. If your advertisements aren’t working as you’d like it’s not the budget, it’s your plan.

Are you ready to grow your business using an ROI-driven Meta Ads? Get in touch in ROI Hunt today to transform your advertising budget into an unstoppable growth.