Maximizing Open Rates: Email Marketing Tips for Beginners

Email Marketing can seem easy when starting, but many email marketing agencies know that even though this is one of the best marketing methods to communicate with the customer, email marketing needs deep understanding and lots of data to be effective.

We all start somewhere in every field of life. So, let us start as beginners and find out some email marketing tips to increase sales for beginners.

How To Be Unique Among Every Other Email?

As beginners, we often look at the flashy parts of our interests. Jaw-dropping moves in sports, beautiful vocabulary in writing, or making your emails as unique as possible.

For any related subject mentioned before, we fail to look at what the basics are. The sportsman practiced years and years before he could pull off those highlights. How many pages do you think an author has wasted away thinking he was still not good enough till he was?

So, why try to be unique in your emails without finding out what is considered unique in a marketing email?

Subject Lines: The Closest You Can Ever Relate with the Customer

The Subject Line is the most important part of an email as this is what the customer first sees before even opening the email.

So, it is essential to craft a line that the customer’s mind will not be able to ignore. Lines like–

“You Won’t Believe What Happened to Your Cart…” – Curiosity is the gift that humanity has received, we make sure to always keep poking at the customers’ minds.

“Don’t Open This Email… Just Kidding, Please Do!” – Reverse Psychology has worked wonders in marketing, and it works by letting the customers think about opening Schrodinger’s cat.
“Emergency: Your Wallet Needs This Sale” – This line urges the customer to act fast. Humans often do not think much before doing. A sense of limited time further puts the mind back and the body forward. Plus a bit of humour always feels like home to most people.

“This Email is 100% Sugar-Free, But Our Deals Are Sweet!” – Who does not love being witty? Your customers sure will as present-day brands always rely on wit as it always hits the perfect balance between humorous bone and the mind.

These examples are just a few highlights that help explain why subject lines are very important.

Whether you handle your marketing in a professional or a very casual approach, make sure to always craft compelling and interesting subject lines that fire neurons off or make your customers feel emotions, negative or positive. In the present day, rage-baiting is as real as millennials falling prey to badly made AI images on Facebook.

Focus on Value-Based Content and Less on Selling Your Product

We understand you have to sell your product, that is the reason why you are sending emails left and right. But, think about it from their perspectives.

Would a normal working person who has around only 4-5 hours of free time in their lives listen to a salesman banging at their door straight after work and then listen to him?

That is what a general view of your email that contains information about your product only looks like.

Before we tell them about our products, we need to create an image of reliability, trust, and most importantly, value.

A babycare company would more likely contact couples and newlyweds about how to plan for their baby, or some tips and tricks to help them save their time.

Then they would promote their products and the reader would feel like, yes, they have given me some valuable information that has actively helped in my life. And purchase the product.

It is not that simple, but that is the general idea why you should always provide more value to your customers through information and not products through email marketing.

Brian Dean from Backlinko said 80% of your emails should provide value with no pitching, while the remaining 20% can push your sales offers, bundles, and upsells.

By focusing on value-first emails, you can improve your email engagement and apply effective email marketing tips to increase sales without overwhelming your audience.

Understanding Who Reads Your Emails

Someone who eats veg products will never open something that mentions non-veg. This is an extreme example to show why knowing your audience is essential for open rates and maximum conversion.

Some people might open your emails but never click on product links, some might instantly open them, while some might open the links too but never purchase any product.

That means there is something wrong with the emails. It is surely attracting them, but not turning heads.

This lets you know what emails are not working, and further segments will help craft that perfect email for the customer.

Age groups and what tone of language they prefer, what they need, what they want. These are common examples of separating audiences and creating unique emails for them.

Make Emails Feel Personal

When someone addresses you by name, even if it’s another person with the same name, both of you will turn your heads around to know who called you.

Make emails personal by adding names or, making the sender’s name personal.

Hundreds of emails are received by companies to one person each day. We, as a society, are now used to advertisements thrown at our faces and naturally, learned to ignore most of them.

However, when there are names involved, the human mind is still in the process of so many companies using these common person names to emulate a person sending a personal email to you when it’s “John from Marketing” trying to sell his course on marketing for $1999.

Does it work? It does. That is why most companies have now switched from official to more casual email names of people. If it is working for most of them, you should do it too.

Executing the E in E-mail

We have all the creative and writing basics covered. Who to write to and how to write to.

Thankfully, due to technology, there are a number of ways you can extract data and certain laws that you need to follow if you want to provide the best email marketing for your company.

Here are a few mail marketing tips to increase sales that help you boost your open rates effectively :

Build your Email Lists Organically
Test and Optimize
Track Metrics
Design for Mobile
Fit your Emails and don’t oversize them

Build your Email Lists Organically

Building email lists organically is always an extra step as obtaining that data requires active involvement from the user. Purchasing email lists is normally frowned upon as an unethical practice as you are forcing emails upon users who are included in the list.

Users might report your emails as spam (they are) and you might be flagged by Google as spam.

Test and Optimize

Testing and Optimizing through A/B testing is a great way to know what your audience prefers.

You have a sample A and a sample B, you send emails with formats adjusted for the same demographic, and through open rates, and click rates you determine which one is the better for each group.

Track Metrics

Using Google Analytics and third-party software to track the data of your emails adds more clarity to your success rates. Click-through rates, open rates, and unsubscribe rates help you figure out where you lack and where you stand strong.

Design for Mobile

Everyone looks at their phones for emails nowadays, it’s easier and faster. Optimizing for Mobile will always increase conversion and open rates as people who are mostly busy will not have enough time to look at emails from a desktop.

Restrict What You Write and Be Clear

As mentioned above, sending emails that are too long or mundane will make the reader lose interest and lose the message. Emails that are clear and to the point always convert more as readers will always get the main message first and look at the details later if interested.

Get Yourself an Email Marketing Agency

If you feel like email marketing is not worth company time, time that could be contributed to sales, and more, look for an email marketing agency.

For every 1$ spent, email marketing profits about $32 on average. Hire an email marketing agency like us so you can see similar ROI and more!