Fraud Blocker

 

LinkedIn Ads vs Facebook Ads: Which is Better in 2025?

In the ever-changing digital marketing industry, selecting the right platform for your advertising campaign can decide the success of your campaign. success. One of the two effective platforms- the Facebook and LinkedIn ads–often have marketers asking: Which one is the best for me?

If you’re thinking:

  • – Is LinkedIn more effective than Facebook to market B2B?
  • – Do Facebook Ads still deliver better ROI for eCommerce?
  • – How do the costs and targeting as well as advertising formats are compared?

This in-depth analysis between LinkedIn Ads vs Facebook ads will provide you with all the info you need.

LinkedIn Ads vs Facebook Ads Which is Better in 2025

Table of Contents

Why Compare LinkedIn Ads vs Facebook Ads?

Both platforms are massive however, they have different functions:

LinkedIn ads are made to facilitate professional networking, which makes them the ideal option for lead generation for B2B as well as high-end services or corporate brand.

Facebook advertisements on their own, excel in B2C sales, marketing and a broad participation of the public because of its large number of users.

The decision isn’t merely about the platform you prefer, but rather the right way to align your advertising budget with the behavior of your customers. For instance, if you sell accounting software for businesses, LinkedIn gives you the possibility of reaching CFOs and other decision makers directly. However, if you operate an online clothing store, Facebook and Instagram will give you the reach and interaction you require.

LinkedIn Ads: The Professional Marketing Powerhouse

LinkedIn ads are a hit when your business targets individuals who make decisions, professionals in the industry or even companies.

Key Advantages of LinkedIn Ads

  • – Professional-focused targeting: Like Facebook you can sort by job names (e.g. Marketing Manager CEO, Marketing Manager) or company size (SMB Enterprise, SMB) or even years of expertise.
  • – Leads of high-quality: Because the platform is geared towards career advancement and based on career, users interact with ads with a business perspective.This can lead to more serious inquiries and greater value of deals.
  • – Credibility and trust: LinkedIn is seen as a professional platform and therefore, brands that advertise here gain trust and credibility.
  • – Lead Gen Formulas: Auto-filled forms decrease the friction and make it easier to find qualified leads.

Example: One example is that a SaaS company that sells tools for managing HR is able to directly target HR directors in Fortune 500 firms, something Facebook ads can’t duplicate with the same effectiveness.

Pro Tip: Partnering with a results-driven LinkedIn Marketing Agency ensures you maximize every dollar spent on professional ad campaigns.

Limitations of LinkedIn Ads

  • – Costs higher CPC: The average is between $5 and $10. CPMs can go over $30-$50.
  • – A smaller audience: With 1 billion users by 2025 LinkedIn does not have as many active members per day than Facebook’s billions.
  • – Types of engagement that are limited: Users of LinkedIn are more likely take action on impulse in comparison to social media platforms that are casual.

Facebook Ads: The Audience Reach Giant

Facebook Ads are unparalleled in terms of reaching masses of people in all demographics and with different interests.

Key Advantages of Facebook Ads

  • – Huge audience reach: With more than three billion users active on Facebook and Instagram it is possible to virtually any demographic that you wish to reach.
  • – Affordable advertising costs: CPC often ranges between $0.50-$2.00 This makes it simpler to test your campaigns and grow quickly.
  • – Multiple ads formats: from carousel ads to video reels, Facebook is particularly strong for narrative and visual ads.
  • – Retargeting that is powerful: Facebook Pixel allows exact retargeting. This will help to recover lost sales from abandoned carts and website users.

Example: A typical eCommerce fashion company can use carousel ads to showcase new products, retarget abandoners of carts, and even sell related items using interactive product ads.

Pro Tip: Working with an expert Facebook Advertising Agency helps optimize your ad creatives, audience targeting, and retargeting strategies for maximum sales.

Limitations of Facebook Ads

  • – Lower lead-quality for business to business: Although you are able to connect with businesses, the site is predominantly a social and consumer-driven.
  • –  Affluence: With the number of advertisers, audiences are susceptible to becoming naive which can reduce CTR, unless the creatives are regularly updated.
  • – Privacy changes for data: iOS updates and stricter privacy rules have hampered tracking capabilities, which affects the efficiency.

LinkedIn Ads vs Facebook Ads: Side-by-Side Comparison

Feature LinkedIn Ads Facebook Ads
Audience Professionals B2B executives, professionals The general public, B2C, eCommerce
Targeting Job title, size of the company, industry, age Interests, behaviors, demographics, custom & lookalike audiences
Ad Costs Higher CPC ($5-$10+) Lower CPC ($0.50-$2.00)
Best For B2B, SaaS, consulting, recruitment eCommerce sales, B2C products, broad reach
Ad Formats Sponsored content, InMail, Text ads, Lead Gen Forms Stories, videos, carousel, product catalogues
Conversion Quality High-value leads, long sales cycles Fast conversions, impulse purchases

When to Use LinkedIn Ads vs Facebook Ads

Choose LinkedIn Ads if:

  • – You’re a B2B company targeting decision-makers.
  • – You offer enterprise-level software or services.
  • – The sales process is longer and more dependent on relationships.
  • – You’d like to establish yourself as a thought-leader as well as an authority within your field.

Choose Facebook Ads if:

  • – You can sell items for sale to consumers or eCommerce items.
  • – You’re looking for broad reach and low cost.
  • – Your product or service is a success because of visually compelling stories (fashion fitness and lifestyle).
  • – You heavily rely on the remarketing campaign.

A tip for you: many brands that are successful make use of both platforms together. For instance, they may use advertisements for awareness through Facebook and then use LinkedIn advertisements to build relationships with lead prospects with high value for B2B.

Cost Comparison: LinkedIn Ads vs Facebook Ads

Cost is usually the main element that influences marketers.

  • – LinkedIn ads CPCs range from between $5 and $10 with the CPL (cost per lead) typically more than $100. While costly, the return on investment could be substantial if a single client earns thousands of dollars.
  • – Facebook ads CPC: The average is approximately $0.50-$2.00 and CPL is between $5 to $20 for consumer items. It is more affordable and permits rapid scaling.

Real-world Example:

  • – A consulting firm could pay on average $120 for each LinkedIn lead however, each client’s contract could amount to at least $15,000.
  • – A store online selling home decor could cost 8 dollars per Facebook purchase with an average amount of $80-$100.

Ad Formats Breakdown

LinkedIn Ads Formats

  • – sponsored content (appears on newsfeeds and is ideal to promote blogs and case research).
  • – InMail and Message ads (personalized outreach straight to your inboxes).
  • – Text and Dynamic Advertisements (side-panel ads that have powerful CTAs).
  • – Lead Gen Forms (frictionless lead capture using field prefilled).

Facebook Ads Formats

  • – Image & Video Ads (ideal to increase involvement and increasing awareness).
  • – Carousel ads (great to showcase multiple items).
  • – Catalog and Collection Ads (eCommerce-friendly that syncs with feeds for products).
  • – Story & Reel ads (short-form content that is able to generate an impressive mobile-based engagement).

Which Platform is Better for ROI?

The answer is contingent on the model of your business:

  • – B2B = LinkedIn Advertising- Better-quality leads with a stronger professional focus Long-term ROI.
  • – B2C= Facebook Ads- Affordable flexible, scalable and efficient to increase sales on eCommerce.
  • – Hybrid Strategies – The best for both: Use Facebook to increase brand recognition and Remarketing and LinkedIn to aid in lead generation and credibility building.

FAQs About LinkedIn Ads vs Facebook Ads

1. Are LinkedIn Ads worth the higher cost?

Yes—if your audience is professionals, executives, or businesses. LinkedIn’s advanced targeting ensures quality over quantity, making it worth the investment for high-ticket services.

2. Can Facebook Ads work for B2B?

Yes, but they work best for top-of-funnel awareness and retargeting. Facebook’s targeting is strong, but LinkedIn’s professional filters still make it the gold standard for B2B.

3. Which platform works best for small businesses?

If you’re starting out with a limited budget, Facebook Ads are more cost-effective and versatile. LinkedIn Ads are better if your business specifically serves corporate clients.

Final Verdict: LinkedIn Ads vs Facebook Ads

If your business relies on professional networks, B2B lead generation, or high-ticket services, LinkedIn Ads should be your primary choice.

If your business needs wider reach, cost-effective advertising, or fast eCommerce sales, Facebook Ads are the winner.

👉 But here’s the real secret: Many successful businesses combine both platforms—using Facebook for awareness and retargeting, and LinkedIn for high-quality lead nurturing.

Ready to Maximize Your Ad ROI?

At ROI Hunt, we specialize in LinkedIn Ads, Facebook Ads, and performance marketing strategies that deliver measurable growth. Whether you’re a B2B company or an eCommerce brand, our experts craft campaigns tailored to your goals.

Let’s build a strategy that drives leads, sales, and long-term ROI.

ROI Hunt is a trusted Performance Marketing Company helping businesses in India and beyond scale with smart, data-driven campaigns.

Contact ROI Hunt today to start your winning ad campaign!