List of Top 15 Strategies to Increase Sales on Ecommerce

If you’re seeking to know how to increase sales on eCommerce and improve your store’s performance in India. The following tested strategies will help you increase sales, boost conversions, and develop long-term customer relationships. These suggestions are designed specifically to Indian eCommerce companies that will be operating in 2025, taking into consideration changes in customer behavior as well as digital trends and local market dynamic.

1. Optimize Product Pages for Maximum Conversions

A product’s webpage is your virtual storefront. In India where customers frequently look at reviews and compare prices attentively, it is essential to ensure that your product pages are complete, trustworthy and appealing.

What to Include:

• – High-resolution images that the ability to zoom in and contextualize (e.g., Indian ethnic clothing depicted on models)
• – Videos with explanations in regional languages
• – Titles optimized for SEO, such as “Best Kurtis under Rs999 for Women”
• – A way to build trust CTAs such as “Cash on Delivery Available”
• – Customer reviews in English and Hindi
• – Key specifications as bullets (fabric size guide, type in centimeters)
• – Pro tip to mention “Free Shipping Across India” or “Delivery in 3-5 Days Across Major Cities” to increase the urgency.

2. Implement eCommerce SEO Best Practices

If you’re seeking ways to increase sales on eCommerce in India, SEO is your best tool. With Indians searching for terms such as “best shoes under 1500” or “buy ayurvedic shampoo online,” it’s essential to comprehend the search patterns of different regions.

On-Page SEO:

• – Make use of Hindi-English mix words where appropriate (e.g., “lehenga choli for wedding”)
• – Create schemas for rating, price and availability
• – Link between product and category pages

Off-Page SEO:

• – List your site on Indian eCommerce directories
• – Create backlinks with local bloggers as well as Indian review websites.

LSI Keywords:

• – rise sales in India
• – COD online shopping
• – increase Indian online store
• – affordable Indian eCommerce tips

Stats: More than 70 percent of Indian eCommerce traffic is derived via organic Google search results.

3. Personalize the Shopping Experience

Indian customers appreciate a personal touch, whether it’s shopping in their preferred language, or regional-specific offers.

Ways to Personalize:

• – Offer suggestions for similar ethnic items (e.g. the blouse that matches with a the saree)
• – Rely on AI-based recommendations to help repeat users.
• – Price and delivery time using pincode
• – Chatbot and voice search support for Hindi or other regional languages

Example: Nykaa personalizes offers by the color of your skin and where you are which increases conversions.

4. Recover Abandoned Carts Automatically

In India the majority of shoppers abandon carts because of confusion about the delivery cost or COD concerns. The recovery of these customers can boost the revenue of your business dramatically.

Localized Workflow:

• – Mail 1: “Your product is almost yours–Get Free COD”
• – Email 2: “Still Thinking? Here’s 10% OFF – Use Code INDIA10”
• – Notifications by SMS for regional language

Tools for India: Zoho Campaigns, WebEngage, MoEngage

5. Launch Strategic Email Marketing Campaigns

Emails Marketing are still one of the most effective methods in India to increase sales through eCommerce. Indians are responsive to specific emails based on deals or festivals.

Email Campaign Ideas:

• – New Arrivals for Diwali or Eid
• – Reminder for Wishlist Items
• – Special deals are available during Big Billion Days or Prime Day
• – Emails to activate your account in Hinglish

Tip: Always provide delivery times and COD options.

6. Increase Site Speed & Mobile Optimization

India is a country that is mobile-first. As 90% of consumers using mobiles to shop speed and responsiveness are vital.

Optimization Techniques:

• – Host images from CDNs using Indian data centers
• – Make mobile-friendly themes available
• – Reduce the time it takes to load an app to 3 seconds

Tool Tips: Make use of Google’s Lighthouse or GTmetrix India server to test mobile performance.

7. Use Scarcity and Urgency to Drive Conversions

Indian buyers love discounts, but only in the sense that they feel special. The flash sales as well as “limited stock” nudges drive the impulse to buy.

Examples:

• – “Only 2 left in Delhi NCR”
• – “Deal ends at 11:59 PM – Grab before it’s gone!”
• – Display delivery countdowns such as “Order in 2 hrs for Next-Day Mumbai Delivery”

8. Implement a Customer Loyalty & Referral Program

With Indian consumers becoming more brand-conscious loyalty programs are increasing in popularity.

Localized Loyalty Ideas:

• – Points to Paytm rebates on cash or for future discount
• – Tiered loyalty program (e.g. Silver, Bronze Silver or Gold)
• – Reward app downloads or for referrals

Tools for India: EasyRewardz, Loylty, RewardPort

9. Retarget Site Visitors Using Ads

The majority of first-time visitors to India visit multiple websites before making a final decision. Retargeting is an essential tactic when considering how to increase sales on eCommerce in India, especially to bring back warm leads.

Popular Retargeting Channels:

• – Google Display Network (YouTube, news websites)
•  – Meta ads (Facebook + Instagram in India)
• – Flipkart Advertisements (for sellers)

Tips: Make use of creatives that incorporate regional designs or dialects.

10. Improve Your eCommerce UX (User Experience)

For Indian customers, a clear and user-friendly design will help establish credibility.

UX Improvements:

• – Switching between English and Hindi or an application version
• – Filters on products based upon Indian sizes or the dates of festivals (e.g., “Wedding wear”)
• – Display “Free Delivery” or “COD” badges that are clearly visible

11. Simplify the Checkout Process

A long-winded checkout can be a major drawback in India. The majority of customers prefer COD and mobile wallets.

Checkout Tips:

• – One-step checkout using mobile OTP login
• – Provide QR code UPI option
• – The highlight “Cash on Delivery” throughout

In fact, COD is responsible for more than 45 percent in Indian commerce transactions.

12. Offer Flexible and Local Payment Options

Digital India offers a broad choice of payment options. From cash-less wallets to EMI the flexibility of payment methods improves conversion.

Must-Haves:

• – UPI (Google Pay, PhonePe, Paytm)
• – Pay Later (Simpl, LazyPay)
• – EMI via Bajaj Finserv
• – Wallets (Mobikwik, Amazon Pay)

13. Expand into multichannel sales

Indian customers appreciate variety and convenience. Selling on multiple platforms allows you to reach new customers.

Where to Sell in India:

• – Flipkart, Amazon India, Meesho, JioMart
• – Instagram and WhatsApp Shop
• – Google Shopping India

Tip: Make use of tools such as Unicommerce or Browntape to streamline order management.

14. Use Influencer Marketing and UGC

Indians are influenced by influencers, particularly people who are fluent in their native language or have similar backgrounds.

Effective Tactics:

• – Work with regional influencers in the region (e.g., Marathi, Tamil, Punjabi)
• – Create local campaigns such as #MySareeLook or #DesiStyle.
• – Offer referral codes, affiliate coupons or hyperlinks

15. Continuously Test and Improve

What is effective what works in what works in the US or UK could not be applicable in India. Testing is essential to determine the local resonances.

What to Test:

• – Banners in local languages
• – INR vs USD pricing display
• – Sites for festivals
• – Pincodes for delivery to the region are used in provides

Equipment: VWO (India office), Zoho Pagesense, Hotjar

Tools to Increase Ecommerce Sales (Free & Affordable Options)

Although strategies are essential however, having the proper tools can assist you to apply those strategies more effectively and efficiently, without spending a lot. Here is an extensive list of the top tools (with cost-free and low cost plans) that will aid you in increasing your online sales.

Tool

Main Use

Key Features

Pricing

AdNabu

Shopify product feed optimization

- Syncs with Google, Facebook, TikTok, Bing

- AI-based feed optimization

- Built for Shopify certification

Free plan available

Paid plans from $29/month

14-day free trial

Adobe Sensei

AI-powered personalization

- Customer behavior analysis

- Personalized recommendations

- Integrated with Adobe Experience Cloud

Custom pricing (Contact Adobe)

OptiMonk AI

Smart pop-ups and lead capture

- Exit-intent popups

- Cart abandonment recovery

- Behavioral targeting

Free for up to 10,000 pageviews/month

Paid plans from $19/month

Jasper AI

AI content writing

- Generate ad copy, product descriptions, emails

- 50+ templates

- Brand voice & team collaboration

7-day free trial

Plans from $39/month

AI Wishlist

Personalized product recommendations

- Learns user behavior

- Displays relevant products

- Increases conversions

Free during beta

Post-beta: 2.5% of attributed revenue

How ROI Hunt Helps Brands Increase Sales on eCommerce

We at ROI Hunt We work with companies that deal in ecommerce marketing to boost their sales at every step of their funnel. With more than a decade of expertise in SEO and advertising, marketing via email and CRM, our group creates customized strategies that generate real revenues- not simply traffic.

Services Include:

• – Full-funnel SEO and Content Strategy

• – Optimization of conversion rates (CRO)

• – AI as well as AIO content optimization

• – Paid ads on Meta, Google, YouTube

• – Optimization of WooCommerce and Shopify Website Development

Are you looking to boost your online sales? Set up a complimentary strategy call to discuss your goals with ROI Hunt.

Conclusion: How to Increase Sales on eCommerce in India

There are 15 Indian-specific strategies to understanding how to increase sales on eCommerce in India efficiently. From offering UPI to making checkouts easier and localizing UX small tweaks can have a huge impact in the fast-growing market.

Take Action Now:

• – Make your top product pages localized to India
• – Add Indian payment options and shipping options
• – Create a regional festival marketing campaign

Do you want to expand faster? Get in touch for a free India-specific eCommerce strategy review!

FAQs: How to Increase Sales on eCommerce in India

Q1: What’s the best method to grow the sales of eCommerce in India quick?

Begin with customized ads, COD offers along with WhatsApp marketing.

Q2: What payment methods are in use for online shopping in India when shopping online?

UPI, PhonePe, Paytm, COD, and EMI options are more popular.

Q3: How do I reach out my business to the cities in Tier 2 or the Tier 3 cities across India?

Use vernacular language content such as COD or influencer marketing.

Q4: What products are selling well in India on the internet?

Electronics, ethnic wear as well as health supplements and fashionable fashion.

Q5: How can I cut down on RTO (return to the place of origin) within India?

Verify mobile numbers, verify addresses using OTP and give pre-paid rewards.