How Much Does It Cost to Advertise on LinkedIn in 2025?
LinkedIn is the go-to platform for B2B marketers and professional brands aiming to reach decision-makers, industry leaders, and business buyers. But one of the most common questions businesses ask is: how much does it cost to advertise on LinkedIn in 2025? Whether you’re planning a product launch, lead gen campaign, or B2B awareness drive — understanding the pricing landscape is essential to building a high-ROI strategy.
Is LinkedIn Advertising Worth the Cost for Your Business?
If you’re running a B2B or eCommerce business and wondering, “How much does it cost to advertise on LinkedIn?” — you’re not alone. LinkedIn has become one of the most powerful platforms for reaching professionals, decision-makers, and high-value business leads. But with that influence often comes the assumption of high costs.
In this blog, we break down LinkedIn advertising costs in 2025, explain what affects your budget, and show you how to get the most out of your investment. Whether you’re a startup, a growing eCommerce brand, or a large-scale enterprise, understanding LinkedIn ad pricing is critical for smart marketing.
Let’s dive in.
Table of Contents
- What’s the Average Cost to Advertise on LinkedIn in 2025?
- What Factors Affect LinkedIn Advertising Costs?
- Is LinkedIn Advertising Expensive Compared to Other Platforms?
- How to Optimize Your LinkedIn Ads Budget for Maximum ROI
- What’s a Good Monthly Budget to Start With?
- LinkedIn Advertising for eCommerce: Is It Worth It?
- FAQs About LinkedIn Advertising Costs
- Final Thoughts: Should You Invest in LinkedIn Advertising?
What’s the Average Cost to Advertise on LinkedIn in 2025?
LinkedIn ads work on a bidding model — meaning you pay based on competition and audience targeting, not fixed rates. But here’s what you can expect as average benchmarks in 2025:
| Pricing Model | Average Cost (2025) |
|---|---|
| Cost-per-click (CPC) | ₹400–₹600 ($5–$7.50) per click |
| Cost-per-1,000 impressions (CPM) | ₹750–₹1200 ($9–$14) per 1000 views |
| Cost-per-send (for Message Ads) | ₹30–₹60 ($0.35–$0.75) per message |
| Daily Budget Minimum | ₹750–₹1000 ($9–$12) per day |
| Monthly Budget Estimate | ₹25,000–₹1,00,000+ ($300–$1200+) |
Pro Tip: Costs vary by industry, targeting, and ad type. Niche eCommerce businesses often see better ROI with laser-focused campaigns.
What Factors Affect LinkedIn Advertising Costs?
To better understand how much it costs to advertise on LinkedIn, let’s look at the key variables that shape your budget:
1. Audience Targeting
- The more specific your audience (like job title, industry, seniority), the higher the cost.
- Targeting high-level executives? Expect to pay more.
- Broad targeting usually results in lower CPCs but may reduce lead quality.
2. Bidding Strategy
- Manual Bidding: You set the maximum you’re willing to pay.
- Automated Bidding: LinkedIn sets bids to maximize results based on your budget.
3. Ad Format
- Sponsored Content: Most popular; charges by CPC or CPM.
- Text Ads: Cheaper, but less engaging.
- Message Ads (InMail): Charged per delivery.
- Video Ads: Typically higher CPM but boost engagement.
4. Competition in Your Industry
If you’re advertising in a competitive space like SaaS, finance, or eCommerce marketing, you’ll likely face higher bid prices.
Is LinkedIn Advertising Expensive Compared to Other Platforms?
Let’s compare with popular platforms for context:
| Platform | Avg. CPC in 2025 | Ideal Use Case |
|---|---|---|
| ₹400–₹600 | B2B, eCommerce marketing, lead gen | |
| ₹60–₹120 | B2C, brand awareness, retargeting | |
| Google Ads | ₹100–₹400 | High-intent search campaigns |
| ₹80–₹150 | Visual storytelling, product discovery |
While LinkedIn is pricier, it offers premium targeting and high-conversion B2B audiences that other platforms can’t match.
Want expert help? Explore our curated list of the top LinkedIn advertising agencies in India to find the right partner for your growth.
How to Optimize Your LinkedIn Ads Budget for Maximum ROI
Advertising on LinkedIn doesn’t have to drain your budget — strategy makes all the difference. Here’s how to keep your costs efficient. Learn how our performance marketing company services help brands like yours increase returns on ad spend across platforms.
✅ Start with a Narrow, High-Intent Audience
- Focus on job roles aligned with your product
- Use firmographic filters: company size, industry, location
- Layer interest-based filters with demographic data
✅ Test Different Ad Formats
- Single image vs. carousel
- Sponsored content vs. message ads
- Short-form vs. long-form copy
✅ Use Lead Gen Forms
Native Lead Gen Forms convert better and reduce bounce rates — which improves ad efficiency and reduces cost per lead.
✅ Retarget Website Visitors
Retargeting on LinkedIn is powerful. Those who visited your site but didn’t convert can now receive relevant, timely offers.
What’s a Good Monthly Budget to Start With?
For small to mid-sized eCommerce brands or B2B startups:
- Minimum Monthly Budget: ₹25,000–₹50,000 ($300–$600)
- Ideal Monthly Budget: ₹60,000–₹1,00,000+ ($750–$1200+)
This allows for A/B testing, data collection, and scale. LinkedIn recommends a daily spend of ₹750+ for algorithmic efficiency.
LinkedIn Advertising for eCommerce: Is It Worth It?
LinkedIn might not be your first thought for eCommerce ads — but for high-ticket B2B products, SaaS platforms, or business services, it’s a goldmine.
Some scenarios where LinkedIn ads work well for eCommerce:
- B2B wholesale or bulk order platforms
- Niche eCommerce tools or SaaS integrations
- Business services like CRO, email marketing, Shopify Plus
If your product solves a business problem, LinkedIn is where your buyers are.
Final Thoughts: Should You Invest in LinkedIn Advertising?
So, how much does it cost to advertise on LinkedIn in 2025?
The answer: It depends on your goals, audience, and strategy. While LinkedIn advertising is generally more expensive than other social platforms, its targeting capabilities and professional user base deliver exceptional ROI for B2B and eCommerce brands alike.
If you’re ready to explore LinkedIn advertising but don’t want to waste money on guesswork — partnering with a LinkedIn advertising agency can make all the difference.
✅ Ready to Launch Your LinkedIn Ad Campaign?
At ROI Hunt, we specialize in high-performance LinkedIn advertising agency services for eCommerce and B2B businesses. Whether you’re launching your first campaign or looking to scale results, we’ll help you target the right audience, lower ad costs, and drive real growth.
FAQs About LinkedIn Advertising Costs
Qs 1. How Much Does It Cost to Advertise on LinkedIn?
It depends on your bidding model and targeting. CPCs generally range between ₹400–₹600, while CPMs are around ₹750–₹1200. Most businesses start with a daily budget of ₹750–₹1000.
Qs 2. What is the minimum budget for LinkedIn ads?
LinkedIn recommends a minimum daily budget of ₹750 ($9). For campaigns to perform well, especially in competitive industries, a monthly budget of ₹25,000+ ($300+) is ideal.
Qs 3. Is LinkedIn advertising worth it for small businesses?
Yes — especially if your business sells B2B or niche eCommerce products. Though it costs more than other platforms, the quality of leads is typically higher, and conversion rates are strong when targeting is precise.