Performance Marketing Case Study: 12.03L Revenue in 30 Days with 12.34x ROAS

Performance marketing is simple in theory—spend money, generate revenue.
In practice, most brands struggle with wasted spend, weak creatives, and poor post-click experiences that bleed margins.

A growth-focused brand partnered with ROI Hunt, a performance marketing company in India, to build a paid acquisition system designed for one goal only:

Turn ad spend into predictable, profitable revenue.

The Results (30 Days)

• – ₹12,03,471 in revenue
• – ₹97,521 in ad spend
• – 188 purchases
• – 12.34x ROAS
• – ₹518.73 average cost per purchase

No “secret sauce.”
Just a performance system that converts clicks into cash.

The Challenge

Before working with ROI Hunt, the brand faced issues common across paid media accounts.

1. Revenue Leakage Despite Spending

Ads were running, traffic was coming in—but revenue didn’t scale proportionally. Spend increased faster than returns.

2. Creatives That Looked Good but Didn’t Sell

The focus was on aesthetics, not persuasion. Ads failed to communicate value, urgency, or relevance to buying intent.

3. Weak Post-Click Experience

Landing pages spoke jargon, not human. Users clicked—but didn’t convert consistently.

The brand needed pay per click services in India that prioritised profitability over impressions.

The ROI Hunt Approach

ROI Hunt implemented its Performance-First Paid Media Framework, built to maximise conversion value and ROAS.

1. Conversion-Led Creative Strategy

Creatives were rebuilt to:

• – Sell outcomes, not features
• – Address objections upfront
• – Match user intent at different funnel stages

Every ad had one job: trigger action.

2. Landing Pages That Convert, Not Confuse

We aligned ads with landing pages that:

• – Spoke simple, benefit-driven language
• – Reduced friction
• – Focused on decision-making, not storytelling fluff

Clicks finally had somewhere meaningful to go.

3. Retargeting With Intent, Not Noise

Retargeting was structured to:

• – Re-engage warm users intelligently
• – Match messaging to user behavior
• – Push high-intent audiences toward purchase

Persistent—but respectful.

4. Product–Offer–Channel Fit

Not every product belongs everywhere.
We matched:

• – The right products
• – With the right offers
• – On the right channels

This ensured efficiency stayed intact while scaling.

5. Daily Optimisation Like a Discipline

Campaigns were monitored daily, tracking:

• – Cost per purchase
• – ROAS by ad set
• – Creative fatigue
• – Funnel drop-offs

Underperformers were cut fast. Winners were scaled with control.

Campaign Execution (Last 30 Days)

• – Total Spend: ₹97,521
• – Total Purchases: 188
• – Revenue Generated: ₹12,03,471
• – Average Cost per Purchase: ₹518.73
• – ROAS: 12.34x

Every ₹1 spent returned ₹12.34 in revenue.

Performance Overview (30-Day Snapshot)

Why This Performance Marketing Strategy Worked

1. Revenue Over Vanity Metrics

Decisions were driven by conversion value—not reach or clicks.

2. Creative That Sells

Ads were built to persuade, not decorate feeds.

3. Strong Post-Click Experience

Landing pages completed the sale instead of breaking momentum.

4. Ruthless Cost Discipline

Scaling never came at the cost of efficiency.

Conclusion

This case study proves that paid ads don’t fail—systems do.

By applying a structured, execution-first approach, ROI Hunt, a leading performance marketing company in India, helped a brand turn ₹97,521 into ₹12.03 lakhs in 30 days with 12.34x ROAS.

If you’re looking for pay per click services in India that focus on profit, not promises, ROI Hunt builds performance engines designed to scale without bleeding cash.