Case Study: How ROI hunt helped a fashion brand boost conversions from 0.18% up to 2.91%

Styles and customer preferences change quickly in the fashion industry. Standing out in the online fashion industry isn’t only about having trendy collections. It’s also about creating an experience that turns browsers into customers.

This was the challenge that one of our clients faced, a rapidly growing fashion brand. Although their website was visited by thousands and products were added to shopping carts on a regular basis, the sales figures did not reflect that demand. The situation was made worse by rising acquisition costs, which put pressure on the profitability.

The brand then turned to ROI hunt for conversion optimization (CRO). Our mission was to transform their online shop into a destination for high-converting fashion without increasing ad spending.

The brand approached ROI Hunt, a leading Conversion Rate Optimization Agency, with a clear goal: turn existing traffic into revenue without increasing ad spend.

The result? The result? A dramatic jump in conversion rates from 0.12% to 2.91%. This unlocks over 10x the sales with the same traffic.

The Challenge

The brand’s campaigns worked–traffic was high, and shoppers browsed new arrivals in droves. Sales didn’t keep up with the hype.

The following are the key challenges:

• Low conversion rate: Only 0.12% of visitors completed purchases.
• Checkout Dropoff: Only 990 sessions (0.6%) reached the checkout after 23,000+ sessions that resulted in an “Add to Cart” button.
• High abandonment: Only 270 sessions were converted into actual sales, showing that there is a large gap between intention and action.
• Ad Spending on the Rise: Fashion industry acquisition costs are high and merely bringing more traffic in was not sustainable.

The website of the fashion brand was not effectively leading users from their initial interest to a purchase.

The ROI Hunt Approach

We approached this project at ROI Hunt using our proven framework for fashion-focused CRO. Our strategy combines creativity and data to produce measurable results.

1. ROI Focused Testing: We launched a structured test program to evaluate design, messaging and checkout steps which impacted conversions.
2. Full-Funnel Optimizing: From product discovery to the checkout, we optimized each touchpoint. This ensured that shoppers could easily move through their buying journey.
3. User Centred Design: Fashion is visual. We used heatmaps and recordings of sessions to analyze how users interacted with product images, descriptions and CTAs.
4. Data Driven Insights: Every improvement was validated by A/B Testing to eliminate guesswork.
5. Growth sprints: We ran rapid experiments and weekly sprints in order to accelerate results.

Key Improvements Implemented

We found several friction points that were preventing conversions. Here’s what we did to fix them:

1. Enhance Product Pages

Fashion shoppers are heavily reliant on visuals. We enhanced high-quality images, added zoom functions, and streamlined the descriptions to highlight details such as sizing, fabric, and fit. CTAs that were stronger encouraged immediate action.

2. Checkout is streamlined for a better experience

The checkout process was long and intimidating. We reduced the form fields, added a guest checkout and optimized it for mobile users–critical to fashion eCommerce.

3. Elements of Trust-Building

We highlighted our return policy, secured payment icons and trust badges. These reassurances helped reduce purchase anxiety, since online fashion is often hampered by size/fit concerns.

4. Social Proof Integration

The focus was more on user-generated and customer reviews. The confidence that was gained from seeing how others wore the brand’s clothing increased.

5. Behavioral Triggers

We used cart recovery emails, offers for exit-intent, and limited time discounts to encourage hesitant customers back.

The Results

The brand improved its performance dramatically:

• – Conversion rate: Increased from 0.18% to 2.91%
• – Sessions Converted from 270 to 2,719 sessions
• – Checkout completion: Jumped between 0.65% to 10.36%
• – Revenue Impact Thousands more purchases without extra advertising

This was a huge win for a fashion label, where margins are often slim and the competition is fierce. The store was able to maximize the returns from every marketing dollar.

Why It Worked

Three factors were crucial to the success of this project:

1. Fashion Centric UX Design:– We reduced hesitations and increased confidence when making purchases by tailoring the website to the fashion customer’s shopping habits.
2. Data Driven Decisions:- We did not guess, we tested only what worked and implemented it.
3. Full-Funnel Thinking:– We improved the entire journey, from product discovery to checkout.

The result was an integrated transformation aligned to customer expectations within the fashion eCommerce sector.

Conclusion

This case study proves a very important point: For fashion brands, traffic doesn’t equal sale- conversion is the key.

The CRO was the key to unlocking our client’s true revenue potential. Our client had already spent a lot of money on advertising and attracting customers, but it was the CRO that helped unlock its full potential. We helped the brand increase conversions by over 15x by improving product presentation, streamlining check-out, and building trust.

We at ROI Hunt believe that CRO is a powerful growth lever for brands in the fashion eCommerce space. It is not only a powerful tool for driving sales, but it also helps reduce the need to spend money on expensive ad campaigns.

As it was for this client, CRO could be the answer to your fashion brand’s struggle with high traffic and low sales.