Case Study: How ROI Hunt Turned 1.7L Meta Ad Spend into 8.7L Revenue

In the frantic world of digital marketing, a lot of D2C businesses struggle to scale Meta Ads profitably. It’s not always about making more money, particularly when the structure of an ad is faulty. In ROI Hunt, we focus on building systems that provide steady and profitable growth. This case study will describe how we changed the performance of a brand’s ads, taking Rs1.7 lakh spent on advertising and transforming the amount to Rs8.7 lakh in revenue, with an 5.05x ROAS in just a single month.

The Problem

The client, a booming D2C brand, contacted us with a solid product, however they were disappointed that their Meta Ads performance was flat. Despite regularly spending money on ads, they remained with low ROAS, which was around 2.5x. We identified the following issues:

– Broken ad structure audiences that overlap
– Lack of a systematic testing
– Budget allocations basing upon assumptions and not facts

They recognized their product’s potential, but they needed a well-structured advertising system that could grow profitably. This is where our eCommerce Marketing Services came into play, aligning their campaigns with proven strategies.

The Solution

Instead of wasting more money on the problem, we redesigned their system from the bottom from the ground. Our plan was simple No hacks, and no randomness. Just a system focused on control and clarity.

– Offers were mapped to buyer’s intent The offer was mapped to buyer intent. with the buyer’s journey and requirements.
– Every week, new angle testing new ads and creatives were tested each week to determine winners.
– No overlap audiences – ensured better data quality and less money on advertising.
– Scaling rules that are linked to ROAS We only scaled when ROAS exceeded the benchmarks for profitability, not on gut feelings.

The Strategy

Below is the way ROI Hunt structured the winning campaign’s strategy:

Auditor Clarity: we have mapped audiences into segments that are structured, such as prospects warm audiences, prospective customers, as well as Retargeting pools.
Offer Alignment: Created ads creatives and copies that are designed to meet the needs of the person who was in the buyer’s journey.
Continuous testing: Introduced at minimum two new creative angles per week to prevent ad fatigue.
The Control of Scaling: Rather than doubling budgets in a blind way we scaled incrementally using established ROAS.
Controlling Costs: Through avoiding overlaps between audiences, we cut down on wasted impressions and increased effectiveness.

The Results

The results within just 30 days were remarkable:

– Ad Spend: 1,73,618 Rupees
– Revenue Generated: ₹8,77,195 Rupees
– ROAS: 5.05x
– Purchases: 969
– CPA: ₹179

The systematic approach changed their campaigns from barely breaking even to profitably scaling up with confidence and clarity.

Key Learnings

A strong product by itself doesn’t guarantee a successful advertising campaign. You must have the right strategy.
Offers must be matched to buyer’s intent to increase conversions.
Weekly creative testing helps prevent the ad from becoming tired and helps identify successful angles.
The cost of overlapping audiences is high and can create confusion. Clean structures win.
Scaling decisions must be based on data and not based on emotion.

Conclusion

This case study demonstrates the importance to structure and discipline when it comes to the world of digital advertising. Through re-building the system instead of increasing budgets ROI Hunt has helped this D2C brand to grow and profitably reach 5.05x ROAS in just one month.

In ROI Hunt, we specialize in the development of Performance Marketing Services that offer brands control in their marketing, clarity, and steady growth. If your advertisements aren’t working as you’d like it’s not your product. It’s the strategy.

Are you ready to improve your ad system and increase your profits? Join in ROI Hunt today to make your advertising spend unexplainable growth.