Case Study: Driving 900 New Customers in 30 Days with Meta Ads

In today’s crowded marketplace the majority of brands struggle to convert their ad rupees into paying customers. A lot of brands depend on discounts or viral trends. Others rely on ineffective marketing campaigns to raise awareness of their brand that don’t produce steady growth. Here at ROI Hunt, we believe in the power of performance-driven marketing- campaigns designed not only to look attractive but to earn revenues and keep long-term customers.

This case study shows the way ROI Hunt assisted an online company gain hundreds of new customers in only 30 days with Meta Ads that did not include discount offers, tricks, or even luck. Through focusing on highly-converting creatives as well as funnels that are optimized, and a data-driven approach to targeted advertising, we were able to achieve an impressive 4.23x ROAS.

The Problem

The majority of companies use Meta Ads with a mindset of ‘spend and pray.’ They concentrate on vanity metrics such as clicks or impressions however, they fail to align their advertising strategy with real business outcomes like revenue and customers. Our client was confronted with similar issues despite constant ad spending and their cost per sale was high, and their customer acquisition was slowing.

The Solution

ROI Hunt was able to step into the market with a specific goal to drive sales for customers profitably. Instead of the generic marketing campaigns for awareness, we devised an optimized Meta strategy that was tailored to the clients’ goals. The strategy was based on precise targeting, innovative testing, and funnel optimization – ensuring each dollar spent went to convert real customers. Partnering with the right Ecommerce Marketing Company in India ensures such strategies always deliver profitable growth.

Our Strategy

Here’s how we ran the campaign step-by-step:

1. Audience Targeting

We designed an assortment of warm and cold viewers using a specific message:
Cold audiences were targeted by creatives that were designed to grab attention and establish trust.
Warm audiences (visitors as well as engagers and customers who have been with us for a while) were targeted with highly-intent promotions.

2. High-Converting Creatives

New creatives were released every day to combat the ad fatigue. Each design was developed to appeal to certain audience segments, and highlight the value of the brand without having to rely on sales or tricks.

3. Ad-to-Landing Page Consistency

We made sure our landing pages corresponded to the visuals and messaging of the advertisements. This helped reduce the bounce rate and helped increase conversion rates as users enjoyed a seamless journey.

4. Funnel Optimization

Our full-funnel strategy guided prospective buyers from awareness to purchasing. We traced each ad’s location to the buyer’s path, to ensure that prospects who were cold became warm leads and then converted to buyers.

5. Manual Optimization

Instead of relying only the automated system of Meta we evaluated and optimized our campaigns every day. This enabled us to stop the ads that were not performing, shift budgets, and expand winning campaigns more quickly.

The Results

In only 30 days, the campaign had amazing results:

• – Total Ad Spend: Rs196,265
• – Purchase Conversion Value: Rs829,258
• – Website Purchases: 904
• – Average ROAS: 4.23x
• – Average Cost per Purchase: Rs217The client did not just see an increase in revenue, but also saw an ongoing stream of new customers, without using discounts or other tricks.

Key Learnings

This campaign reinforced a number of important lessons for eCommerce companies running Meta Ads:

1.  Acquisition over Awareness Advertising should be designed to bring customers in not just to create impressions.
2. Consistency is important: Aligning your ads with landing pages increases conversion rates.
3. Testing creative ideas is a must: New creative ideas help to prevent fatigue and keep the performance high.
4. Manual optimization boosts efficiency. Using only algorithms limits the potential for growth.
5. Achieving revenue-focused KPIs wins: Monitoring ROAS every day ensures that campaigns continue to grow.

Are you ready to scale up With ROI Hunt?

At ROI Hunt We don’t pursue the latest vanity metrics. We design campaigns that help you acquire customers, increase revenue and help to create long-term growth. That’s what makes us a leading Performance Marketing Company for ambitious brands.

If you’re looking to transform your Meta advertising budget into steady revenues, let’s talk.

Reach out to ROI Hunt today and discover how we can help you make your company grow profitably.