Amazon PPC Case Study India: 4.15x ROAS and ₹10.8L in Sales in 12 Weeks
Ad spend: ₹2,60,816.36. Sales tracked: ₹10,81,172.65. ROAS: 4.15x.
Same campaign. One 12-week period. Scaling steadily.
In this Amazon PPC case study India, we’ll explore how ROI Hunt, an expert Amazon advertising agency, ran Amazon Advertising campaigns for an up-and-coming D2C brand selling through Amazon, from 9 April to 30 June 2026, turning the low ROAS performance in the middle period into consistent gains.
The Objective
- Maximise Amazon Advertising spend while keeping ROAS intact
- Create a scalable and repeatable Amazon PPC campaign architecture in India for Sponsored Products and Sponsored Brands
- Increase conversion efficiency as the volume of ads increases
- Reduce the cost per acquisition as the volume of purchases increases
These are the same goals behind almost every Amazon PPC case study India worth publishing: spend more, keep ROAS intact, and prove it with numbers instead of adjectives.
The Challenge
Heading into April, there was already an expected trend for the account, something familiar to any marketer growing the budget on Amazon: ROAS became softer in the early days as the budgets reached new keyword goals, went down in late April, bounced back and grew even further into May and June.
This is where the challenge begins in any legitimate case study of PPC Amazon in India. Maintaining ROAS with a steady budget is not difficult. But maintaining it, and improving on it, while increasing spend, purchases, and sales, is challenging. This is what we were asked to do, and these are the results that followed.
The Strategy: An Amazon Advertising Strategy India Approach That’s Built on Discipline, Not Luck
1. Campaign Segmentation and Bid Discipline
Branded, non-branded, and competitor search terms were segmented out and managed in their own campaigns. The bidding process was done on the basis of conversion data rather than suggested defaults, so spending was always aligned with conversions.
2. Search Term Mining and Negative Keywords
Weekly search term reports were analysed to do two things: Converters were made into campaigns, while negative keywords were used to stop spending on terms that did not convert. This is one step that all Amazon PPC management India services tend to skip when spending starts to scale up.
3. ROAS-driven Spending Growth
As spending increased week-on-week, spend was reallocated towards campaigns that performed better based on ROAS compared to others. The total number of purchases increased to 589, and this showed that growth and ROAS are not mutually exclusive in a proper Amazon PPC advertising strategy in India.
Actual Amazon PPC Results
- Total Advertising Expenses: ₹2,60,816.36
- Sales Recorded: ₹10,81,172.65
- Orders Placed: 589
- Average Return On Advertising Spend: 4.15x
- Advertising Cost of Sale: 24%
- Average Order Value: ₹1,836
- Cost Per Purchase: ₹443
For every rupee spent through Amazon Sponsored Ads India for this account, an average of four times its value was earned from advertising expenses.
Reasons Behind the Success of This Amazon PPC Case Study India
- Planning Over Spending: The campaigns were structured according to purpose before any additional budget was provided.
- Weekly Instead of Monthly Optimisation: Search terms and bids were assessed on a weekly basis, avoiding accumulation of error.
- Budget Allocation Based on Performance Data: Spend was adjusted based on ROAS figures, not on assumptions or the history of an account.
- That’s what real Amazon Sales Growth India actually is: not one big step forward but a dozen little steps added up over 12 weeks.
How the Amazon PPC Case Study India Works
- Prioritising Structure Over Scale: The campaigns were built by intention rather than by increasing budgets, ensuring that scaling did not mean wasteful spending.
- Optimisation Weekly, Not Monthly: Keyword and bid optimisation took place weekly, meaning that drift could be detected early.
- ROAS-Based Budgeting: The budget was allocated according to performance metrics rather than guesses and experience.
This is how Amazon Sales Growth India works in reality, not one big idea but many small fixes, all compounded over twelve weeks.
The transaction fee is the same, around .6 to 2%, depending on the payment app.
Key Insight
A bad Amazon PPC campaign in India doesn’t happen because of the medium; it happens because of a lack of control over the scale.
The majority of the sellers increase their budgets and just pray that ROAS will stay stable. In this particular account, it was proven that the scale can be used as the driver for ROAS that grows from a mid-campaign low to a 4.15x average.
Conclusion
This Amazon PPC Case Study India is a simple demonstration of what smart Amazon PPC management India can really look like: not additional expenditure but effective deployment of the money that has already been invested.
As an Amazon marketing agency handling Amazon PPC management India for Sponsored Products, Sponsored Brands and the entire Amazon Advertising Strategy India for D2C sellers, ROI Hunt designs every single Amazon PPC campaign based on one simple principle: every rupee must earn its way.
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