Case Study: Turning Wasted Meta Ad Spend into 19.28x ROAS

Meta Ads remain one of the most powerful platforms available to eCommerce brands. However, for many companies advertising is often akin to gambling. Sometimes it’s successful, but at times it doesn’t, and often the budget is leaking, but it doesn’t produce steady profits. This is exactly the situation our client was in prior to contacting ROI Hunt, an eCommerce Marketing company that specializes in profit-driven Meta advertising systems. We’ll show how we helped them transform their shaky campaigns into a lucrative business and achieved a staggering 19.28x ROAS within just 30 days.

The Problem: Ads That Felt Like Gambling

When the first client called Us, they became dissatisfied and lost faith in Meta ads. The words they used to describe the situation were: “We’re spending, but sales are random as hell.”

The problems they had to face were obvious:

– Campaigns were not consistent One week, they had sales, and the following week, nothing.
– There’s no clear method for scaling- ads was up, but the profit weren’t.
– A high Cost per Acquisition (CPA) was affecting margins.
– Campaigns were akin to playing a game instead of a clear business lever.

The lack of structure rendered the growth process impossible. Instead of increasing revenues, their budget was draining.

The Solution: Fixing the Fundamentals

At ROI Hunt We believe that the best ads don’t come by chasing the latest trends. It’s all about addressing the foundations. Therefore, instead of adding complexity to the campaigns of these organizations, we concentrated on removing the foundation. This is what we did:

The campaigns that were not delivering low ROIs We trimmed campaigns that took up a lot of budget without yielding results.
Created ad angles based on actual customer complaints – Instead of creating generic ads we developed messages that addressed real issues customers were looking to solve.
The creatives were mapped to the levels of awareness The cold audiences were exposed to ads that earned trust, whereas warmer audiences were exposed to ads that drove them to buy.
Scaled in accordance with strict CAC guidelines – We only increased our spending when campaigns consistently met the acceptable costs per acquisition.

The Strategy in Action

Our process can be described into three phases three phases: Audit, Rebuild and Scale.

Phase 1: Audit: We looked at every campaign and identified where the money was wasted. We found that over 40 percent of the client’s budget was going to campaigns that had negative ROAS.

Phase 2: Rebuild: We restructured campaigns as follows:

– Splitting audiences into warm, cold, and hot groups
– Creating ads with creatives that were a perfect match for each step of the purchasing journey
– Creating advertising angles that highlighted customers’ problems and promoted the product as a solution

Phase 3: Scale: After successful campaigns were identified We carefully adapted budgets and always guided by rigorous ROAS as well as CAC benchmarks to guarantee profitability.

The Results: 19.28x ROAS in 30 Days

In only 1 month (July 2025) The results speak for themselves:

– Ad Spend: Rs90,598
– Revenue Generated: Rs17,47,001.99
– Website Purchases: 579
– Cost Per Acquisition (CPA): Rs156.47
– ROAS: 19.28x

That means for every 156 rupees invested the client made around Rs3,000 of sales. The campaigns changed from being erratic and unproductive to being planned and profitable.

Key Learnings

This case study outlines three crucial lessons for anyone who runs an eCommerce company running Meta Ads:

The process of removing bad campaigns is equally important as scaling successful ones. Profit is derived from the focus and not from the volume.
Creatives need to be able to match the customer’s awareness levels. Cold traffic requires information, while warm traffic demands confidence, while high-pressure traffic requires speed.
Scaling requires discipline. In the absence of rigid ROAS and CAC safeguards, spending more will only add to losses.

Meta Ads aren’t like a slot machine. If you have the right strategy they can become a reliable engine of expansion.

Want Similar Results for Your Brand?

At ROI Hunt we do not play with budgets for ads We create well-organized systems that can scale profits by analyzing it. If you’re having trouble with high CPAs and inconsistent ROAS or a waste of money We can help make your campaigns reliable revenue generators.

Get in touch with ROI Hunt today and let’s grow your eCommerce profit together.